One of the reasons why I really like .jp is there is actually space for me to get the domains I actually really like & want to develop. Recently is a new first for me. I have 3 domains for one online service I want to make. All .jp & all make sense.
The first two were registered by me long ago.
The IDN & Latin Letters
Atlanta.jp & アトランタ.jp, I’ve yet to figure out which will be main.
Then I got the ultimate abbreviation ATL.jp in a drop. I couldn’t believe I could be so lucky.
This domain can be used as a shortner or even addition to branding.
Or used as a redirect for users, or an additional email address.
We have to remember domains are best if they can be developed. This is why I do pairing. I want to make sure I control the brand. I have quite a few domains in JP that I bought just to pair them together for development.