Nissan has launched
a new TV campaign here in Japan & has chosen to use an IDN for users to access the site. Currently since they know Japanese users will search for the domain IDN domains plus EXT always come first on Yahoo! Japan
This is a first & this year companies started trying to add a searchbox to ads & commercials with suggested search keywords. One smart marketing person just realized why not just make the domain in Japanese. I didn’t think this would happen until closer to fall but someone got the jump it seems. I expect to see more campaigns like this by fall now.
Here is the announcement from Nissan’s Blog
About Olney