I just started to test a few new things this year. With development there’s not a lot of IDN Investors who develop now. I’ve only recently realized one of domains is doing extra well. Actually it’s way better than it’s supposed to be doing.
This is why development & testing becomes so important. There is not a lot of public info on IDN development. Large corporations are pretty savvy now. They could buy your parked domain as a blank slate because of the keyword value or they can buy your developed site with knowledge from you on how to make the IDN work for them & bring them clients, & or consumers. This is what end users want.
I don’t buy into the “They just get it” theory. Not with IDNs. I know the technology big corporations have to use & most of it is not IDN compatible yet. IDNs though are great for what I call campaign domains, or satellite sites. These sites can bring targeted consumers to the company without giving up the main brand site.
Even though I didn’t develop any new sites last month, this test I did & results made me look at new ways of developing & marketing. I can share this with knowledge with Global clients in GroupM or with potential site buyers (end user companies).
Parking is great for domains that you have in surplus, but I recommend to anyone develop at least a few domains. Get international college kids if you can. Test out stuff see what works, see what doesn’t. It will benefit you more if you can recommend to potential end users who may have interest in your site on how to bring traffic. Because that’s what they will want the domain for anyway.