I think one problem with communication about IDNs is that it is too much biased information out there. I’d like to see more people write about good & bad points.
I always write about the Japanese market & IDNs. I hope those reading this site don’t take it as me being biased to Japan. I live in Tokyo & work as a professional is advertising here. I hope that the tips I write on development can be used in one’s own market. I find many aren’t really ever publishing the downside to IDNs, set backs etc.
Good New: There are those trying to fix the domain community in Japan. This year will introduce Japanese parking service(s) (Where the actual domain owner gets paid), domain back order services (already released), & a few more domain selling platforms. Even in 2007 when I owned the biggest domain community I constantly wrote people need to create platforms, not more communities.
Bad News: Individuals that have been to ICANN meeting are generally stating that IDN ccTLDs have been pushed back & will take another 2 years to be actually released. Maybe this is why countries are not hastily putting in their applications. Put in the applications, create media buzz, & sit & wait for another year.
IDN extensions or not. Create a great portfolio of commercial terms that make sense in markets you understand or did your research about. Don’t be a slave to your investment. Budget your buys think rationally.
Hope to have the first of my sites done this month. Really excited to be developing for the Japanese market.
Development is not the only way to sell domains but look at it like this.
You can sell a blank lot, in a prime area or you can sell a whole office building.
Which would you think attracts a bigger sale? Everyone won’t get buying an empty lot (even in prime location), but a company can see the benefit of buying an office with a structure & team in place.
Thoughts of the day..
