IDN Domain Blog about Japanese Domains
I just got back & was checking my analytic stats for some domains. I immediately noticed a huge increase in traffic from Yahoo for domains that recently wasn’t in the organic search results. After a quick check I noticed that Yahoo Japan has switched already to using Google’s organic search results.
Also Yahoo has added Yahoo shopping & Yahoo answer results to the results. Tis gonna be a great christmas afterall.
Yahoo Japan debuted a new tool for Ad Agencies in Japan today. It’s a keyword advice tool. Since the overture tool went down this is actually the third keyword tool that they have made.
All of them require you either be an advertiser or Agency. The first Tool they made actually has more precise impression data. The new tool has more features such as demographic breakdowns & charts.
I will probably do a more indepth look at it on my other blog www.InternationalSEM.com
I was at a Yahoo Japan seminar maybe a month ago & they informed us all they would be launching this in the fall. It’s actually better than I expected from first glance.
Sometimes it’s good to learn from the locals because there’s always things that won’t be published in English.
Have a good day…
When I get a chance to read a domain blog I keep seeing constant misleading information especially about Yahoo & Google cheating domain investors. This isn’t exactly true guys. You always see them write something like Google gets $5 a click & gives us $.10 & our traffic is better. This definitely isn’t true.
In Yahoo’s case not everyone can use a Yahoo feed so yeah the payout is quite higher. I even ran my sites on Yahoo Japan’s feed for one year. The average domainer can’t use the Yahoo feed so over 90% of domain investors have no relationship with Yahoo in the first place. The Yahoo feed is not like Google but realize their ad inventory took a major hit last year worldwide.
In Google’s case the search feed & the feed used for domains are two completely different networks. Two different pricing models too. So yeah advertising on Google directly cost more. Advertising on a parked domain cost less. Think that parked domains convert “better”. Next time you guys go to work & talk to the marketing manager tell him you want to put 30% of the advertising budget on parked domains. Take your investment out of the equation & think when was the last time you bought your lady something because you saw it on a parked domain?
Development whether minor or large scale is totally different. The CPA model mass development also makes quite a different. The ad market was down last year the content network is pretty much the first to go when creating small budget campaigns. Although I respect the Pro Domains & what they do, it seems like they don’t understand the Google thing fully.
Ok guys i can offer something now on my own that I couldn’t offer before.
Month of August only. I recently opened up my own account. I’ll update your keyword stats for Yahoo search.
$100 for up to 100 keywords.
Send me a list of keywords & I’ll update it with impressions average max CPC. The CPC portion should only be used as a measure of what advertisers pay, not what you will receive per click.
If anyone interested please email me at sales at nameesq.jp
Or use the contact form (but emailing might be better)
Payment at time of order is by paypal.
I’m not responsible if some keywords don’t have keyword volume data.
Wouldn’t it be good to have updated Yahoo search volumes for this year?
As domain owners we sometimes are in disillusion that a parking page is a website. It’s not. Sometime or highly rich keyword domains shows up in the top of the top of the Yahoo Japan search results & usually some company that wants to rank for that keyword complains & wham your parking page is de-indexed.
Have you ever looked through your parking stats from 2 years ago & noticed certain domains had some traffic & now have none? You might be the victim of being de-indexed. I have at least 10 or so domains that someone named their site exactly or almost exactly the same as my IDN domain. Both .jp & .com this has happened. So one which is travel related there is a company who has the ASCII (romaji version) & promotes it a quite a lot. When I looked at my parking stats it had so little traffic. Then I tried to search for it on Yahoo. It didn’t show up.
Please note if you search for your IDN with EXT & it doesn’t come up first most likely you have been de-indexed.
So what do you?
Deindexing on Yahoo Japan is not permanent. You can easily get reincluded in about a month. When I noticed my domain was gone this is what I did.
1. Move it to another server, anywhere.
2. Put up a few pages of content or in my case & uploaded an empty wordpress blog.
3. Put a few links pointing to it.
4. In about one month your site will be back in Yahoo Japan’s index.
You can switch back to parking if you want after that as your complainer may not be aware of your site being back up so soon.
I want to explain the logic behind it.
Parking Pages are getting more popular in Japan Yahoo can easily determine to de-index it as it’s NOT a website.
An unfinished or bad looking website cannot be easily de indexed by complaint’s because it still in a website. Yahoo staff doesn’t have the right to de index a web site because it looks bad, or it’s not finished unless lots of sites start overtaking the search results like this.
I’ll start this post with a link.
http://fragerfactor.blogspot.com/2010/07/before-you-tire-of-rhetoric-dont-quit.html
I’ve wanted to write up that some of the measurements used by domaining is a bit flawed. Unfortunately I feel responsible because I too started the IDN Community using things like Overture International bids as a benchmark. These figures are only to be used in relation to see what the market is willing to pay for keywords. The CPC figures have no direct relation to what you will ever get if you park your domain or use adsense. Affiliate is something else, or direct advertising through banners if you create your own network.
I run PPC ads for clients throughout Asia. Those CPC rates that Google supplies or even Yahoo Search Marketing supplies are for companies advertising to see what they are going to spend on the search network. For the content network (now named the Google Display Network) neither Google or Yahoo provides any search data for estimates. It’s more like if you use the content network advertisers put in what they feel like putting in. Usually a starting CPC in most industries is about 50 cents. High CPC for the content network is about $1.
The Search listings is what makes companies money & conversions. The Content network on both Google & Yahoo are mainly for Branding. So 2000 was about traffic 2005 & on was about Conversions. So if you wonder what CPC you are entitled to for most industries except Finance the max CPC for content is generally around $1. So this is a post to explain to anyone wondering why is CPC looking so high but you get .20 cents.
Yahoo Japan feed is different. It actually pays out higher. I can’t explain how but many of my domains ran on Yahoo’s feed for more than a year. The payout was different. I’m sort of trying to work out something for someone with my peeps from Yahoo. Lets see if it pans out or not.
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