IDN Domain Blog about Japanese Domains
Adwords Editor the tool that most Adwords advertisers use to upload campaigns was recently updated to be IDN friendly. The new version allows for native IDN domains as the display URL. You still have to upload punicode for the destination URL.
This is really good progress to see technology giants become more & more IDN friendly.
Here’s the release update
http://www.google.com/support/adwordseditor/bin/answer.py?answer=1409692
Here’s the official announcement finally from Google about Display URLs.
I’ll be writing more indepth information about it on my SEM Blog InternationalSEM.com.
http://adwords.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html
If Google supports this then next step is to get the technologies that advertisers use to support it.
It’s seems it’s not active as of yet with doublebyte display URLs on Adwords.
My job function is mainly managing the paid search ads for clients here in Japan. I’d like to test this out on click through rates using IDNs in the Ad Headline & display URL.
The Display URL has been already repositioned so it’s a good chance that it doubles the effect for IDNs.
As soon as it is implemented I’ll try to test it compared to a nonIDN ad & see the difference.
This is pretty big so I’ll try to publish it on an advertising industry blog.
I personally think it’s not good for IDN investors to concentrate on buying & selling IDNs currently. IDNs need to be used before they get to that point. DOT com going to IDN means nothing if the systems advertisers & big corporations use aren’t IDN compatible.
I might not be on domain forums but I do keep technology companies, clients, & people in the ad industry afloat on the progress of IDNs. Google adwords being able to use IDNs is a massive achievement. This is where companies spend lots of money every month. Better vanity domains equals more conversions. That’s the way marketers think.
I just got the notice from Google.
They have changed quite a few things for ads on Google. The thing that matters for people reading this is that Google is already start displaying IDN domains correctly in unicode.
Example
No more http://xn--nzws36e.com/
It will display http:派遣.com
You heard it here first…
***(Sorry actually the change is already in place)
I’m trying to find an ad as an example…..
Since this just got released I have found a few domains still in punycode. I think advertisers will have to reupload their IDNs in unicode.
When I get a chance to read a domain blog I keep seeing constant misleading information especially about Yahoo & Google cheating domain investors. This isn’t exactly true guys. You always see them write something like Google gets $5 a click & gives us $.10 & our traffic is better. This definitely isn’t true.
In Yahoo’s case not everyone can use a Yahoo feed so yeah the payout is quite higher. I even ran my sites on Yahoo Japan’s feed for one year. The average domainer can’t use the Yahoo feed so over 90% of domain investors have no relationship with Yahoo in the first place. The Yahoo feed is not like Google but realize their ad inventory took a major hit last year worldwide.
In Google’s case the search feed & the feed used for domains are two completely different networks. Two different pricing models too. So yeah advertising on Google directly cost more. Advertising on a parked domain cost less. Think that parked domains convert “better”. Next time you guys go to work & talk to the marketing manager tell him you want to put 30% of the advertising budget on parked domains. Take your investment out of the equation & think when was the last time you bought your lady something because you saw it on a parked domain?
Development whether minor or large scale is totally different. The CPA model mass development also makes quite a different. The ad market was down last year the content network is pretty much the first to go when creating small budget campaigns. Although I respect the Pro Domains & what they do, it seems like they don’t understand the Google thing fully.
I’ll start this post with a link.
http://fragerfactor.blogspot.com/2010/07/before-you-tire-of-rhetoric-dont-quit.html
I’ve wanted to write up that some of the measurements used by domaining is a bit flawed. Unfortunately I feel responsible because I too started the IDN Community using things like Overture International bids as a benchmark. These figures are only to be used in relation to see what the market is willing to pay for keywords. The CPC figures have no direct relation to what you will ever get if you park your domain or use adsense. Affiliate is something else, or direct advertising through banners if you create your own network.
I run PPC ads for clients throughout Asia. Those CPC rates that Google supplies or even Yahoo Search Marketing supplies are for companies advertising to see what they are going to spend on the search network. For the content network (now named the Google Display Network) neither Google or Yahoo provides any search data for estimates. It’s more like if you use the content network advertisers put in what they feel like putting in. Usually a starting CPC in most industries is about 50 cents. High CPC for the content network is about $1.
The Search listings is what makes companies money & conversions. The Content network on both Google & Yahoo are mainly for Branding. So 2000 was about traffic 2005 & on was about Conversions. So if you wonder what CPC you are entitled to for most industries except Finance the max CPC for content is generally around $1. So this is a post to explain to anyone wondering why is CPC looking so high but you get .20 cents.
Yahoo Japan feed is different. It actually pays out higher. I can’t explain how but many of my domains ran on Yahoo’s feed for more than a year. The payout was different. I’m sort of trying to work out something for someone with my peeps from Yahoo. Lets see if it pans out or not.
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