I’ll start this post with a link.
http://fragerfactor.blogspot.com/2010/07/before-you-tire-of-rhetoric-dont-quit.html
I’ve wanted to write up that some of the measurements used by domaining is a bit flawed. Unfortunately I feel responsible because I too started the IDN Community using things like Overture International bids as a benchmark. These figures are only to be used in relation to see what the market is willing to pay for keywords. The CPC figures have no direct relation to what you will ever get if you park your domain or use adsense. Affiliate is something else, or direct advertising through banners if you create your own network.
I run PPC ads for clients throughout Asia. Those CPC rates that Google supplies or even Yahoo Search Marketing supplies are for companies advertising to see what they are going to spend on the search network. For the content network (now named the Google Display Network) neither Google or Yahoo provides any search data for estimates. It’s more like if you use the content network advertisers put in what they feel like putting in. Usually a starting CPC in most industries is about 50 cents. High CPC for the content network is about $1.
The Search listings is what makes companies money & conversions. The Content network on both Google & Yahoo are mainly for Branding. So 2000 was about traffic 2005 & on was about Conversions. So if you wonder what CPC you are entitled to for most industries except Finance the max CPC for content is generally around $1. So this is a post to explain to anyone wondering why is CPC looking so high but you get .20 cents.
Yahoo Japan feed is different. It actually pays out higher. I can’t explain how but many of my domains ran on Yahoo’s feed for more than a year. The payout was different. I’m sort of trying to work out something for someone with my peeps from Yahoo. Lets see if it pans out or not.