In the Christmas spirit for IDNs

Today I’m going to do an Elliot (Elliot’s Blog) & specifically talk about the traffic of a new domain. Recently I’ve been testing a lot with shopping product sites. As I’ve written before in a post I did get a new domain recently that just has massive amounts of traffic. I initially wanted to test the difference long term of an IDN Domain & an ASCII Domain.

I was a bit surprised by this myself & the test is already skewed because out of the gate the IDN got more traffic than I thought possible. So I’ve been optimizing the IDN a bit more.

I bought the domain “Christmas Present” in both ASCII characters & IDN version. Sorry no one can say they don’t have a chance to own both because to my surprise both were available & make a really good set. I registered both around November 27th this year. I wanted to see if I acquired both versions & developed them initially with the same amount of content which would get more traffic &/or sales.

If one is using Google’s tools for seasonal domains you really have to rethink your strategy. Google keyword tool will show you a monthly average which isn’t good. The actual traffic is usually 20 times or more during that keyword’s peak season. So Google’s tool would show “Christmas Present” may only get about 6,000 searches a month reality is more like around November the term will get 100,000 searches & in December it will get over a million searches. So those who missed it in the drop in November this is the reality of thinking about seasonal domains.

The ASCII version basically is trickling with traffic. Less than 30 uniques a day. Not bad for a domain that’s about 2 weeks old but the IDN version is up to over 450 unique visitors a day via PC & Mobile. About 40% of my traffic is from mobile & I have been optimizing for mobile versions of my sites. This pickup in traffic spurred me to spend some time recently going over & making a better mobile template & adding mobile adsense to it.

In the Christmas spirit I’m sharing the Google Analytics screenshot. Initially I didn’t want to put analytics on these two domains but the traffic was too good to not measure it more thoroughly. These developments was not a built in a day. I’ve been trying to build these sites & upgrading them from February of this year. Each site you have developed can give you insights to how to better build the next site.

Since the year is ending I believe I’ve accomplished

  • A good way to monetize my domains which are products/shopping category on PC & mobile
  • I’ve gotten good at ranking them for various keywords (well that’s one of my prior job function so I should know this).
  • I’ve built some pretty good mobile templates for regular Japanese mobile phones.

Next year I plan to

  • Build better solutions/templates for iPhone & iPad for my sites.
  • Build a solution to monetize my music category domains
  • Build a solution for my travel related portfolio on PC & mobile
  • Build a solid advertising network for my portfolio for PC (I may not be able to do this for mobile yet)

Here’s the screenshot. The traffic for this will keep rising until January. I am not a believer that I am loosing traffic to the dot com because I am ranking for many keywords not just the term Christmas present. Happy Holidays guys. Sorry I’m not writing revenue stats or linking to the domain in the post.

You can compare my stats for one week (less than a week) with the Epik sites
http://www.domainstryker.com/epik/epik_visitors.html

So far for 5 days of traffic I’d project this would compare to their top 10 sites for traffic. This is why I choose development.

PS. I’m sharing this only because I feel there is a serious lack of proof of what potential IDNs have especially compared to sites.

stats for Christmas Present IDN

Christmas Present IDN

Epik user sites Stats no longer public

I really like Epik. I think the concept was really brilliant. Even though they do have some issues with Google & indexing I think the concept is great.

Even though I develop myself I do look at the Epik blog often & noticed that at one point all you had to do was add “/stats” to any Epik site & the stats was public. Most of the sites they had actually had very little traffic. I used this to compare my own product network. I can’t say I have a better product but I can say I’m one of the only ones mass generating Shopping sites like this. This way it’s more under the radar & my sites rank better. Now this has disappeared from about every epik site I saw.

Anyway if you are into developing using their stats as a benchmark was great. You realizing people are paying $299 for a site that got less than 50 unique users in a week. If you have 10 sites or more with high search volume IDNs you can spend $3,000 & get a programmer to create you your own system & most likely get more traffic.

I don’t think the epik product is perfect but I think they made decisions to try to create revenue for even their users with low traffic. I like that thinking too. When I was part of the IDN community (more than just writing this blog) I really wanted to share more & make sure all of you had your chances to profit from your investments. I realize not everyone thinks this way. I believe there’s lots of IDNs investors wondering when are these big sales going to trickle down to me? Control your own investment guys.

***Update****
Even though their stats are gone here’s a blog posts with 1 week snapshot of their networks traffic
Compare this with your IDN portfolio.
http://www.domainstryker.com/epik/epik_visitors.html

Development don’t think sites think Network

I started thinking that the mindset for domain investment to sell & domain investment to develop has differences. I came into IDNs with the intent to develop so I bought with that in mind. Then later I started to think about selling & changed strategies a bit. Lately I’m really back on track only thinking about development.

One difference I notice is the power of having a network.  I like have sites that can feed off of each other’s links. I don’t have a really strong site anymore like IDNF but I think that if I created at least 2 sites like that before I can do it again (of course not the same topic). With developing also I am thinking about trending too.

What I am looking at & what others are looking at may be different. I am finding even if I have strong keywords .nets aren’t generating the same amount of traffic as my developed .coms or .jps. I purposely put up a few to test. I may try later with some stronger keywords.

I’ll give a good example of how to take advantage of having a network. I have about 20 different shopping sites currently. I took a chance to test an IDN.jp that wasn’t registered after the drop in the middle of the month. I also bought the ASCII version of the domain. I developed both & put backlinks on both. In less than 3 weeks the IDN is now at 300 unique users a day via PC & mobile. It would not have done this by parking the domain.

Having a network also lets you target keywords that are bringing conversions on your sites. I have one site that this week traffic rose 30% just because of the keywords in the link of another domain. These are some of the things you can’t do with the “traffic will just come theory”.

Anyway for all of you that just keep buying buying buying. Use some of it to develop. I read one article on Frager’s blog about the Castello brothers. These guys are brutally honest. They say hey we just bought dreamweaver & kept putting up content on our sites.

http://fragerfactor.blogspot.com/2010/12/castello-brothers-well-im-new-do-i-have.html

Look at what they have: A site network. Not all of the sites are the prettiest but they can control their investment.

Digirock seems to own the top Japanese Career terms

I was just looking at Yahoo Japan search volume stats.

These are the top 5 Career terms in dot com in terms of Yahoo search volume last month (September 2010)

Term – Translation – Search Volume last Month (Rounded off)

求人 – Job Vacancy – 7,400,000
転職 – Job Change – 3,000,000
アルバイト – Part Time Job – 690,000
派遣 – Temp Job – 560,000
就職 – Find Employment – 440,000

DigiRocks owns the top 3 I own #4 & another Japanese person owns #5 in dot com.
In dot jp GMO owns #1 求人.jp
While #3 & #4 are reserved.

I’d like to clearly say a dot jp Reserved does not mean it will never be used. Before .mobi & all others reserved domains I think JPRS reserved these big keywords with plans to auction them off later. IDN Investors need to realize they will be used at some point.

IDNs with Google PageRank

I haven’t paid attention to the PageRank of any of my personal sites lately but I remembered yesterday that it used to be hard  to get Google PageRank attributed to your IDN Domain. It was issues like this that inspired me to concentrate on testing the development of IDN Domains. I guess the bulk of my testing in the past results are on IDN Forums. I remember making a hidden development forum & unfortunately I’m not logging into the site so I’ll try to look at this again here.

I looked over my developed IDNs & only one has PageRank (that I quickly saw). That’s my Bellydance site. http://ベリーダンス.com. For me this site was a measurement also to see if IDNs can be used & remembered by the average consumer in Japan. It only has a PR2 but plenty of Japanese ladies know & look for the site by name. Many who send event information link back to the site.

The site gets upwards of 300 unique visitors a day & truthfully I only profit from the site when I collaborate with the ladies & produce events. Then there is also the occasional payment for certain types of posts.

Anyway back to PageRank & tech issues, Google PageRank can be obtained on IDNs. I’ve started to put a little bit more money & time into development recently since my affiliate sites are doing well. The shopping sites are great for pure money but I also want to create sites that users come back to & link to.

Even my アニメ.com even though I’m in the middle of development, I’m rethinking what kind of site it should be. This could be better for the market.

New IDN.jp prices are in effect

The domain registration companies here in Japan generously made sure they offered as little information as possible to customers about the IDN.jp price increase. I had a feeling it was going to be any domain renewed before the 25th will have the lower fee. So I renewed all the IDN.jp domains I had for the rest of the year.

I send money by bank transfer & it’s usually posted in my account the same day during the week by about 6pm. If I didn’t email them twice I have a feeling they weren’t going to post the credit to my account. I had asked earlier in the week if Value Domain could tell me details about the price increase. They’re response was “Wait for the announcement”. Now you know why I usually don’t post companies links on my sites.

The new prices for IDN.jp’s in Japan is now officially between 1260 to 1300 yen. Ah 660 yen was a great price but since I get a salary in yen, with the US dollar being so weak my dot com costs has gone down about 25%.

Hopefully we’ll see .日本 soon. The way I figure it the price increase only makes sense if .日本 is coming out & it pays for extra marketing.

****** UPDATE******* 11:30pm
Seems someone at Value Domain may have been jumping the gun
New price showed up & the registration fee for IDN.jp will be 1240 (or around that). They changed it back already to 640.
It’s not 100% sure if the discount will continue for old registrations.

****** UPDATE 2******* 8:30am (26th)
Domains that were registered BEFORE September 25th also have the new rate for renewals.
Renewing Before September 25th would have saved everyone money.

アニメ.com is finally launched in beta

I finally launched my top traffic domain アニメ.com (anime). After reviewing the results of my shopping sites I decided that a site like this is going to take a while to complete. My goal is to finish sites like this & have thousands of my pages & products indexed by Christmas.

These are a few points

  • In August my sites generated close to 5,000 unique visits. I think this is pretty good for the first month & most were created throughout the month.
  • I’m up to 12 Shopping sites now
  • I also had a good month in parking because the Japanese yen is 25% higher than the dollar compared to 2 years ago.
  • My Shopping sites mainly 2 that get lots of traffic came close to beating my parking revenue
  • September sales on my shopping sites already beat my Parking stats
  • I’m going to revisit putting adsense on the sites but only in one location. I’ll see if this doesn’t affect ranking.
  • Over the weekend I created a new template myself for the newer sites. The Anime site has this template it’s better but unfortunately it still sucks.
  • I did try a new system for products & realize most commercial scripts just don’t work with Japan. Somethings always left out that you have to have an external programmer fix. Even though the programmer told me that it does work with Japan it didn’t perform well. They might fix it in the future so I won’t mention any brands.
  • Development is not easy & I’m not trying to make it look that way. I started reading the Epik blog lately & if you put “/stats” you can actually publicly see how much any of their sites made last week. This is great for you to compare your sites & revenue to. Even though I can’t use it Epik is a game changer can’t say this enough.
  • Also this week we launched 安泊.JP an online travel service in Japan. This is my first time owning part of a such a potentially great service in Japan. Hats off to the team working hard to put this together.

Small break from Domain Blogging

I’m going to take a small break from domain related blogging.

I need to set up a new server soon & want to concentrate a little more time over at my SEM related blog. I will be answering direct contacts questions like usual for anyone that contacts me. I also want to concentrate on a bigger partnership service that will be launching soon.

In the meantime please realize to business owners, consumers etc Domain registration numbers mean absolutely nothing. How much you earn per click off parking means nothing. With domains they will get familiar with the extensions & domain types they use in their daily life. No one repeatedly comes back to a parked domain. No consumer will think about .co or even .日本 if there isn’t anything developed there. This is what I’m preparing for.

Also final tip I read online that Google will stop URL forwarding for Domain parking. This will make it completely easy for them to deindex your domains from their index. My best performing domains I’ll 100% admit I moved the domain to their own servers wrote unique related titles, descriptions, & keywords & even added analytics trackings to make sure I can see where the traffic is coming from. By doing this Google or Yahoo hasn’t deindexed the domains & the performance was great. I don’t mind Parking as a what to do with extra domains but Google is really making parking as “you make money if someone comes to your domain by mistake only”. Please realize that.

also my work schedule is getting a bit more hectic. International Digital Advertising is just getting so much more demanding compared to last year. My work title is Senior Search Specialist but I’ve been doing more of total digital strategic planning for the last few months. Because of my role in this I truly see domains are just one part of the digital plan.

See yall (yeah I use yall)

Follow the concept not the wrapper

I realize there are a few wordpress sites gone up on Japanese IDNs lately. Maybe they went up before I started writing about my development. I’d just like to admit there are actually easier ways to do what I’m doing if you look hard enough. Actually even without WordPress especially. I want to come clean & fully say that just because WordPress is a free too the rest of what goes into the backend isn’t.

I do want my blog readers to test & develop & hopefully not overlap in my exact space.  I’ve paid for themes, I’ve paid for modifications & just want my readers to know what to expect if you want to get the same results as me. You might see one part of my site realize what I used then get disappointed that it doesn’t work the same way for you.

I haven’t used them yet there are some solutions that you can buy a all in one solution. To make things better these might be better than what I’m using. Also in Japan Japanese blogs will put scripts on them & recommend you buy them without ever actually putting up a single site or even owning a license. Do your research ask the sales team plenty of questions. I remember recently having to return an email subscription program because I asked them plenty of questions about Japanese compatibility. Everything seemed fine until I bout the software & the email text wasn’t able to be translated in Japanese. There was no option. It would have ended up in user’s spam box.

Anyway keep striving. I’m digging my results & even bought 2 new domains to test out. Data is important guys.

epik.com will it be IDN comptible for Japan?

I’ve recently had a chance to look over Epik.com’s sites & services.

After a long thought I think they are doing a great thing for the domain community. Many domain holders have to fess up that development can bring you more revenue. I like the fact there is also a fee with their system. That makes site owners exclusive. Reality is some people won’t want to pay for development so those who get in early reap the benefits.

I’ve also compared it a bit to what I’m making for my Japanese sites. My only gripe is it would be cool to have one more layer of detail for products. They may not notice also that the links don’t work correctly in some countries. This though can be said with my sites too since I built for Japan I guess I really don’t care or bothered to check if links are ok in all other countries.

For $29 to $300 a month I think it’s a good deal if you have product related domains. If I didn’t create my network myself I’d probably be willing to use their system or test it out if they made a Japanese version. On the inside I think my system is a bit better because it’s also mobile & iPhone compatible & can correctly give stats for mobile. This is a bit important for Japan. Their system though may be way better in terms of ease of use, & the big one: Their sites do look great.

Anyhoot I can see how their system is making domains more valuable again. Some people want to see parked traffic stats before buying a domain. Epik brings in new revenue. With parking you can’t promote your site. With Epik sites you are in control of your domain. I’m all for that.

While I was working for the search marketing company owned by Value Commerce in Tokyo I always thought that the next step in mass domain development would be Domains plus CPA models. That was my inspiration for trying to create a shopping & travel network.

If those guys ever contact me about the Japanese market I’ll try to do what’s in the best interest for everyone.
Let’s just hope they don’t ask before Christmas or my 30 to 50 sites go live. Last time I inspired development for Japanese started to notice & made IDN Subdomains to take over the SERPs. I don’t want that happening again.