Value Domain gets bought by GMO

It seems that Value Domain the cheapest domain service offering dot jp to us for only 640 yen each (roughly $6 way back before the dollar fell) has been bought & has become a subsidiary of GMO. GMO has bought up most of the independent domain services in Japan.

Currently with Value Domain I can still renew my dot jps for 640 yen that I registered before the price change. No speculation that it will change but you never know.

The guys from WIXI also had a very successful domain company that GMO bought years back.

The market looks good for the next few years. The ad industry is doing well. The yen is strong. We finally have a domain selling platform & parking service.

Why do 99%+ Japanese access a site by searching keywords than typing URLs?

A good article & survey conducted by one of our research experts. This was privately done.

http://blog.campaignasia.com/arun-vemuri/why-do-99-japanese-access-a-site-by-searching-keywords-than-typing-urls/

These are the type of case studies marketing companies need. I always write about more studies but experts like Arun in advertising know that this is what clients need & like to see. Arun did this from his own curiousity of the Japanese market & I gave him my insights into prior research I have conducted.

For nonEnglish speaking markets domain marketing articles catering to the advertising world would be beneficial. An article by one of the business development experts like Arun holds weight. This is also why I wish more people who own IDN domains actually would be more open about who they are.

Repost if you like it.

Dropping a lot

I’ve decided to trim my portfolio finally.

I think IDNs are a great opportunity. I believe developing & publishing is a better opportunity.
So my goal is to trim anything I won’t develop or not in what I see as the top 10% of the domains I own.
In other words please don’t ask or wonder if I’m dropping Anime or Diamond. That’s not’s happening.

Even if I get to 40% of what I already own extra money can be put into new technologies that didn’t exist when I started to buy & develop IDNs.

I strongly believe that IDNs are good for development. That’s what I want to continue on & trim excess. If domains I drop over time get picked up & sold by someone else. So be it. I still own better that what I’m dropping.

I’m not in a situation where not selling makes a huge dent into my money. I work full time in advertising. I could be spending more on developing other things & hiring part time staff, etc.

If anyone wants a list later leave a message, you might be able to buy for really cheap.

.Co was a perfect example of a Retargeting Campaign

.Co was a perfect example of a Retargeting campaign

Many domainers don’t know what retargeting is. I’m sure you’ve experienced it though.

When I wrote a post comment on Elliot’s Blog I wrote about the potential of retargeting. Unfortunately most domainers don’t know what it is or how effective it is.

I’ll use the .Co strategy as an example.

1. They buy ads on domain related sites using their ad tracking software.
2. You click on an ad just once, just once.
3. The .co site or even some other domain related site adds a tracking pixel to your computer.
4. Other sites even non domaining related sites you visit start to display .Co advertisements.

Since you see these ads all the time you start thinking they must be spending LOADS of money on marketing.
Actually not necessarily. They are spending wisely. They only targeted domainers.
Domainers get the impression that the whole world is viewing the ads as much as they are.
The whole world wasn’t targeted that’s why the average Joe doesn’t know .co exists.
Also for banner ads they only pay when you click them.
Domainers just saw ads but didn’t click if it’s Ad Networks.
Site sponshorship for domain blogs etc is usually pretty cheap for advertisers because it’s a set monthly rate.

Anyway this is my retargeting 101. A strategy for success. It made many domainers THINK .Co advertised to the world. Which it didn’t.

JPRS ends support for IDN Domain browser plugin i-Nav

JPRS ends support for IDN Domain browser plugin

In October 2002 JPRS released i-Nav a browser plugin that allowed Japanese users to type in IDN domains in IE6.
At the time IE6 had at least a 90% market share in Japan. With the release of IE7 in November 2006, & the Windows auto update in Feb 2008 the need for the plugin started to diminish.

As of today the plugin is unnecessary since most browsers support IDN domains.

http://jprs.jp/info/notice/20110420-i-nav.html

Twitter Doublebyte keyword trends

Twitter has finally enabled double-byte keyword trends. This means that users can finally add hashmarks to Japanese, Chinese, Russian, or Arabic text.

It seems this feature came about this week & it’s up in the air how this will change the market. Twitter already has a huge stronghold on the Japanese market.

Since this is a domain blog I always wondered why some of the domain related publications did not cover their own brands on Social Media.
I wrote an article before that none of the domain forums actually own their twitter URL. DNF seems like they have their twitter account & are embracing social media.

As a former popular domain forum owner I have to give credit to Adam Dicker for keeping up with the times.

JPRS starts video train ads today

JPRS started to promote .JP on the morning trains in Tokyo this morning. With all that has happened recently in Japan it could spur a bit more national pride in Japan.

With IDNs I don’t believe in a clear winner or loser .JP or .com or I wouldn’t own both. I do see advantages of .jp domains (ASCII & IDN). One big advantage is JPRS will actively promote the extension & is close enough with companies in Tokyo to help with marketing.

This mornings video ads on the Yamanote line may not be a mind changing campaign but just imagine if this is just a prequel for the release of .日本. The morning train in Tokyo contains their target audience. Even CEOs ride the train. Yesterday as I was getting off the train I ran into one of the Japan CEOs from a major global tech company.

Good marketing. Remember it’s not all about buying & selling. It has to be about use first.

Hobbies.com (epik low traffic site) sells for 6 figures

I just noticed this one. Maybe this is why epik took away the public stats.

Hobbies.com just sold for almost $300,000

On this page that I just wrote the last post I noticed that Hobbies.com was an epik site & the week stats are here.
http://domainersadvantage.afternic.com/2010/12/hobbies-com-sells-for-297500-through-afternic-dls/

In one week times the site had about 553 visitors. It made about under $10 for the week. For IDN investors I’d like you to use this as an example that you can’t judge a domain just on traffic. Yes I think it’s a great keyword & worth the cost to the right company.

I have quite a few IDNs already that beat that for weekly traffic, & I’ll have more of them next year.

Craig Nine Top 20 of Influential people in domaining.

I was a bit surprised to see this but I guess I will have a permanent mark in domaining history.

Thanks

http://www.thedomains.com/2010/12/06/the-20-most-influential-people-in-the-domain-industry-2/

Vinton Cerf
Former ICANN Chairman/ VP and chief Internet evangelist for Google

Rick Schwartz
CEO, President and Cofounder of T.R.A.F.F.I.C.

Ron Jackson
Editor and Publisher of DNJournal

Monte Cahn
Founder and CEO of DomainSystems

Kevin Ham
The Man Who Owns The Internet

John Postel
Editor of the RFC document series, and for managing the creation and allocation of Top Level Domains and IP addresses in the pre-ICANN era.

Frank Schilling
Pioneering Domain Investor /Sevenmile.com

Adam Dicker
Owner, DNForum.com / Go Daddy VP of Domain Name Aftermarket

Russell C. Horowitz
CEO, Marchex / Chairman of the Board Director

Yun Ye
Elusive and successful domain pioneer

Tim Schumacher
Co-Founder and CEO, Sedo

Tim Berners-Lee
Director of the World Wide Web Consortium/ WWW Inventor

John Berryhill
Patent Attorney and UDRP legal specialist

Chris Chena
Pioneering Spanish domainer

Bob Parsons
CEO, Go Daddy

Craig Nine
Founder, IDN Forums

Sahar Sarid
Co-founder Recall Media Group/ Conceptualist.com

Ron James
Founder, NamePros.com/ Director 1Plus.net

Rick Latona
Founder, DigiPawn

Domains & trends

Christmas season is upon us & I’ve been hit by the development bug again.

Over the summer I’ve created a bunch of Shopping sites. I’ve creating a bunch with different themes & little minor changes. By doing this I can see what sticks & what doesn’t. I’ve had major errors with some, I’ve had some great success with others. Lot of people say that they don’t have time for testing but if you can be on the internet for long periods of time you can learn simple development or just hire someone.

I realized that I never did finish the アニメ.com (Anime) site. So I completed an ok first phase. I’ll admit the sites look crappy from a design standpoint the outer wrapper can always change. Christmas is coming & my limited amount of sites has already ranked first page for 2 of the sites for very hard keywords (well one of them anyway) & currently I’m experiencing 3 to 12 orders at least a day.

Using the data I can clearly see trends & plan for 2011. Plus for the domains I started with over the summer they now are a bit more indexed & I can tweak them a bit without being slapped with penalties.

Anyway control your investments…