I realize I have a few readers who may understand I trying to post things to make their investment choices better.
Today’s post is
Don’t base your investment on Old
Don’t renew domains or buy based on OLD Overture Scores
One of my domains had an Overture search of over a million when I registered it in 2005. Current searches almost none. It took me forever to find out it was a book. It wasn’t one of those domains I really thought about so I never researched why it had a million searches a month.
Don’t register or keep domains relating to OLD technology.
Would you like to be the owner of 8Track.com or even freeNewspaper.com all pretty much dead technology. Could be used as historic trendy branding later but register generics that will last for generations if you can.
Don’t listen to OLD Men
This is a big one. When it comes to technology there has to be fresh blood involved. I shouldn’t say don’t listen to all because Rick Schwartz is is a bit old VERY business savvy & knows corporate America well. Even though he doesn’t develop he knows what they want to hear. He has a track record too.
Many of us got in early with IDNs. Many still believe that the early 90′s with parking is going to mysteriously come back. Some think that people are just going to keep mysteriously increase typing in their domain names. These are OLD Men ways of thinking. Realize WHY you are getting traffic. Realize why it CAN get shut off. Realize why parking can get a little better but development most likely holds far more benefits.
There’s domain related bloggers who suddenly become popular just because they realize they can beat the pants out of the older crowd when it comes to internet marketing.
Don’t rely on OLD Developers
Instead of seeing people with 7,000 domains that they have to keep renewing for $70,000 a year.
I’d love to see people hold 100 to 300 great domains that pay for themselves in any language. Then take your extra income & spend it on development on one or two domains or just better living. Don’t get some old developer to develop for you. Get some young college kids who think about things they’d use.
OLD DAYs are Coming back (a bit redundant)
Don’t listen to anyone who is waiting for the OLD DAYS to come back if they can’t understand what was going on back then. People weren’t typing in domains they were typing in keywords to the Nav bar. IE redirected everything to the dot com. Google did not separate the content network’s domain parking from web sites.
When IE7 came & Advertisers could opt out of domain parking this alone would have reduced income from parking by at least 75% in my opinion. If one can’t understand why things happened can they truly forecast a comeback? Think about it.
I haven’t wrote this line in a minute but
Stay New School….
Disclaimer (Sorry Rick if you are one of the readers who pops in from Florida from time to time)
