IDN Talk

Rick Schwartz might be the King for IDNers (IDN Domain inverstors) too.

As far as we know the Domain king Rick Schwartz might not even own one single IDN Domain but whether he knows it or not his words are the greatest inspiration to those who invest in IDN Domains.

These are various quotes that I got from DN Journal from Articles with Rick Schwartz the Domain King.

Quotes from
http://www.dnjournal.com/columns/cover020204.htm

He was one of the very first people to see that domains had the same potential in cyberspace that real estate had in the real world. He took that initial $1800 nest egg and started plowing the money into domain names even though his friends questioned his sanity for doing so. In hindsight it is amazing that everyone else missed what Schwartz saw. Schwartz said, “I think it was just too simple. It’s like not seeing the forest for the trees. When I think that I competed with 6 billion other people that had the same opportunity, at the same time and they all missed it…well that gives me fuel to do even more. It is the ultimate satisfaction!”

The kid from California used good old common sense to trump all of those corporate guys with their advanced degrees combined. “They blew it…that’s the short of it, Schwartz said. “They failed to recognize the single biggest bonanza since the gold rush over 100 years ago. They failed to recognize it was time sensitive so they had no sense of urgency to act.”

Schwartz on the other hand did recognize there was no time to waste and it led to many a sleepless night. “This was a unique opportunity in time that I knew would never come again,” he said. “I only slept when I could go on no longer, or my hands would hurt too much, or I collapsed on the computer! I understood I did not have the luxury of time and I KNEW I was missing domains by SECONDS!”

The entire article sums up how most of us feel. We are using common sense above anything else.
IDNs are domains in character sets native to the market. Back in 2005 I was hand regging domains that were searched over 200,000 times a month in commercial markets. Today you’re lucky to find these kinds of domains.

So we feel many will blow it. They will put rumored stereotypes about foreign markets above anything that makes sense, or research that I or others have done & released already.

It’s simple to us
Japanese Users: Japanese keyword Domains + Targeted Japanese Ads = Conversions
English Speaking Users: English Domains + English Advertising = Conversions.

What is so hard to understand?

The last quote made me sit hitting the browser to make sure I got

ダイヤモンド.jp (Diamond)

It won’t be until T.R.A.F.F.I.C. goes to New York that I see myself trying to attend so until then I’ll just study the guys words that he built his empire on.