IDN Talk

IDN Blog about Japanese Domains

Do we need Google Search for the Japanese market?

Filed under: Domain Names — Olney at 7:01 pm on Sunday, December 17, 2006

It’s a real stereotype that Google is the number one search engine for the whole world. Truthfully it isn’t. This post no way is degrading Google as a company.

In Japan efforts should initially be concentrated on Yahoo! Japan. It clearly has the lead in Japanese users. It is estimated that Yahoo! has about 53% of the Japanese search market while Google has about 33%.

Recently I’ve made a few Japanese minisites with my IDN Domains. It feels good to get traffic. I’ve developed about 20 so far. 5 with RSS feeds, 3 or 4 fully functional sites, & about 6 or 7 one to 3 page static sites.

About 6 of the one to two pagers are ranking from position two to 12 on Yahoo!Japan.

A few of those are getting about 40 to 60 unique visitors a day.

Unfortunately I don’t think I can duplicate this with existing parking programs. I might be able to if there is a localized Japanese domain parking company.

I have 4 domains that together make more each day than I ever did with the current parking services. If I develop 100 out of my 600 domains I think it would earn more than my current salary per month.

The great thing is this is only coming from Yahoo. If Google does indexed the sites it’s a plus but since it can take 6 months to a year to get ranked for competitive keywords my strategy isn’t going to depend on it.

& this is about Google Search, I very much need Google Adsense.

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