I recently started to think about unbiased domaining. Think about removing yourself from the picture as the domain owner & think of what could truly be best for the client.
With IDNs many had the change to invest in very valuable domains in various markets.
Afterwords what happens to those domains is up to the investor.
At the corporate Ad Agency level one of the things we learn is to be unbiased (for the Agency I work for especially).
What if you can unbiased?
1. Is your domain the best?
2. How many other domains might be just as good?
3. If you owned a company relating to that domain what would you pay for it?
4. Are you really giving the potential customer the best value?
A lot of the domains owned by those I knew really were the best domains for many keywords.
I believe there are also more reasons for companies to buy domains other than “Its Premium” or “Its the best”.
1. It stops the competitors from having any advantage a.k.a. Cockblocking
Toys.com just a domain redirected might be used in a campaign later but certainly blocks their competition from getting their market keyword.
2. High converting keyword
A keyword that is associated with conversion, or even as assist. The game is not just about eyes but conversions.
3. As a campaign keyword it is cheaper than the monthly PPC bill
This is my personal expertize for APAC having running campaigns. For certain markets you would be surprised how much just certain keywords make the PPC companies.
Long time ago I kept reading about Rick Schwartz & Madison Avenue getting it, or not. Its not that simple. Everything in advertising has a lot of hands in the pot. If you can go direct to the top then you are all set, if not things have to be approved, analyzed, data given to clients etc.
I do wish more tools were available to domain investors to properly document value. The old Overture bid tool was actually really helpful. Now these tools are only available to digital agencies in the local countries. Not even the North America counterparts realize that these local tools are even available.
So my point is, take yourself out the picture. Think a bit corporate if you have the real premium IDNs. The world economies are changing & we are seeing more campaigns funds being transferred to Asia especially. sit tight..